CRUCIAL BELIEF CHIEF (KOL) MANAGEMENT: BOOSTING BRAND AFFECT

Crucial Belief Chief (KOL) Management: Boosting Brand Affect

In the dynamic landscape of modern advertising and marketing, Key Opinion Leaders (KOLs) have emerged as pivotal players in shaping customer perceptions and driving manufacturer good results. KOL administration includes strategically identifying, participating, and nurturing interactions with influential men and women whose viewpoints hold major sw

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